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Generative Engine Optimisation

AI tools like ChatGPT, Google’s AI Overviews, and Perplexity are changing how people find businesses. Make sure they find yours.

Get Found Where Your Customers Are Actually Looking

Today’s customers aren’t just using Google anymore. They’re asking AI assistants for recommendations, getting instant answers from chatbots, and trusting AI-generated summaries to make decisions. If your business isn’t optimised for these platforms, you’re missing out on a massive and growing audience.

As a Perth SEO agency that’s always stayed ahead of the curve, Loaded Communications has built Generative Engine Optimisation (GEO) into our approach. We use proven, white-hat techniques to ensure your business shows up not just in traditional search results, but in AI-generated responses too.

Ready to future-proof your online visibility? Let’s talk about how GEO can work for your business.

What is Generative Engine Optimisation?

The way people search is changing fast. Instead of clicking through ten blue links, more Australians are getting instant answers from AI tools. They’re asking ChatGPT for recommendations, checking Google’s AI Overviews for quick summaries, or using Perplexity to research products and services.

Generative Engine Optimisation (GEO) is the practice of optimising your content so AI platforms understand, reference, and cite your business when generating responses.

Think of it this way: traditional SEO helps search engines rank your website, while GEO ensures AI tools actually include your brand in their answers. One focuses on getting you on the results page. The other makes sure you’re in the answer itself.

Here’s the good news: GEO and SEO aren’t competitors. They work together. The solid SEO foundations you need for Google also help AI platforms understand your content. GEO simply takes things a step further, ensuring your brand is positioned to win visibility in this new search landscape.

Why Perth Businesses Need GEO Now

The numbers tell the story. AI search platforms have experienced explosive growth, with some reaching over 50 million monthly visitors in just a year. Meanwhile, traditional search behaviour is shifting rapidly, with predictions that search queries will decline significantly by 2026 as more people turn to AI assistants for instant answers.

 

For Perth businesses, this means:

Your Customers Are Already Using AI

They’re asking for local recommendations, comparing services, and researching solutions through AI platforms. If you’re not visible there, your competitors might be.

Authority Matters More Than Ever

When an AI tool cites your business in its response, it’s essentially giving you an endorsement. This builds instant credibility with potential customers who trust these AI recommendations as much as human advice.

Get Found Even Without Top Rankings

Still working your way up the traditional search rankings? GEO offers another pathway. You can appear in AI-generated responses even if you’re not page one on Google yet, getting your brand in front of customers through the platforms they’re actively using.

Future-Proof Your Visibility

Search is evolving. Having a strategy that covers both traditional search engines and AI platforms means you’re prepared for whatever comes next, not just what worked yesterday.

Our GEO Services

Just like our SEO approach, our GEO services are transparent, proven, and built for lasting results. No shortcuts, no surprises – just straightforward work that gets your business found.

Built Into Your Strategy

GEO isn’t a separate service we bolt on at the end. It’s woven into our overall organic marketing approach from the start. When you work with us on SEO and content, we’re already thinking about how to optimise for AI platforms. It’s just how we work now.
1

Content Strategy & Creation

We develop content that serves two masters: your human audience and the AI platforms they’re using. Every piece is designed to answer real questions, establish authority, and earn citations from AI tools.
AI Content Strategy
  • Blog articles and guides that AI platforms want to reference
  • FAQ sections that directly address common queries
  • Structured information that’s easy for AI to parse and summarise
  • Case studies and examples that demonstrate your expertise
2

GEO Audits & Analysis

Before we optimise, we need to understand where you currently stand. We assess how AI platforms currently perceive and reference your brand.  
This involves
  • How often your brand appears in AI-generated responses
  • The accuracy and sentiment of those mentions
  • Gaps where competitors are winning visibility
  • Technical issues preventing AI from accessing your content
  • Opportunities to improve your authority signals
3

Ongoing Monitoring & Refinement

AI platforms evolve constantly. What works today might need adjustment tomorrow. We continuously monitor your AI visibility and refine your strategy based on real data.
What does AI monitoring look like?
  • Tracking brand mentions in AI responses
  • Monitoring sentiment and accuracy of citations
  • Testing new content approaches and measuring impact
  • Adapting to changes in how AI platforms operate
  • Regular reporting so you always know what’s working
4

White-Hat Techniques Only

Just like our SEO work, we only use ethical, sustainable methods. No risky shortcuts that could hurt your brand down the line. We’re here to build lasting visibility you can count on.
GEO + SEO:
Better Together
SEO is the foundation
You need solid technical infrastructure, quality content, and good backlinks. These fundamentals help both search engines and AI platforms understand your website.
GEO builds on that foundation
It takes your existing SEO work and optimises it further for AI platforms, ensuring you're visible in both traditional search results and AI-generated responses.
Together, they provide comprehensive coverage
Your customers are using both traditional search engines and AI tools. Having a strategy that covers both means you're visible wherever they're looking.
Future-proofing through diversification
If Google's algorithm changes tomorrow, your AI visibility provides a safety net. If AI search evolves, your SEO keeps delivering. You're not putting all your eggs in one basket.

The reality is simple: in today’s digital landscape, you need both. Fortunately, the work we do for one often benefits the other. It’s not about doubling your efforts – it’s about optimising smarter.

Here’s what you need to know: GEO and SEO aren’t competing strategies. They’re complementary approaches that work best when combined.

Your AI and GEO Questions Answered

SEO focuses on ranking your website in traditional search engine results, while GEO ensures AI platforms cite and reference your brand in their generated responses. SEO targets Google and Bing; GEO targets ChatGPT, Perplexity, AI Overviews, and similar tools. Both are important, and they work best together.

Like SEO, GEO is a medium to long-term strategy. You might see initial improvements within 2-3 months, but building strong AI visibility typically takes 6-12 months. The timeline depends on your industry competition, current online presence, and how quickly AI platforms update their knowledge bases.

No – and you wouldn’t want to. GEO relies on the same technical foundations, quality content, and authority signals that SEO requires. Think of SEO as the foundation and GEO as the next level built on top of it. You need both for comprehensive online visibility.

The main players right now are ChatGPT, Google’s AI Overviews, Perplexity, Gemini, Claude, and Microsoft Copilot. However, the AI landscape evolves quickly. Our approach optimises for the underlying principles these platforms share, not just individual tools, so you’re prepared as new platforms emerge.

We track several metrics including how often your brand appears in AI-generated responses, the accuracy and sentiment of those mentions, AI bot traffic to your website, and changes in your overall online authority. We provide regular reports showing your AI visibility and how it’s trending over time.

Absolutely not. In fact, GEO often improves your traditional SEO performance because many optimisation techniques benefit both. Better content structure, clearer information, and stronger authority signals help with both search engines and AI platforms.

AI-powered search is fundamentally changing how people find information online. Major tech companies are investing billions in these technologies. While specific platforms may come and go, the shift toward AI-generated answers is permanent. Businesses that adapt now will have a significant advantage over those who wait.

While we’re based in Perth and love working with local businesses, we help companies across Australia and in regional areas such as Singapore to optimise their AI visibility. Whether you’re targeting local Perth customers or a national or international audience, we can develop a GEO strategy that works for you.

Ready to loaded up your GEO?
LET'S HAVE A CHAT
Simply give us a call and see how GEO can put your brand inside the answers your customers are already reading.
Lets Talk