SEO is a long-term strategy, not a quick fix. Most businesses start seeing noticeable improvements within 3-6 months, with more substantial results appearing at the 6-12 month mark. The timeline depends on several factors including your industry’s competitiveness, your website’s current state, your domain authority, and how aggressively your competitors are pursuing SEO. Unlike paid advertising where results stop when you stop paying, SEO builds lasting value that continues delivering results over time.

We exclusively use white-hat SEO techniques that comply with Google’s guidelines. Black-hat tactics like keyword stuffing, hidden text, link schemes, or cloaking might offer short-term gains but will ultimately result in penalties that can devastate your online presence. Our approach focuses on creating genuine value for users, building quality content, earning legitimate backlinks, and optimising technical elements properly. It takes longer, but the results are sustainable and won’t risk your website’s future.

Local SEO specifically targets customers in your geographic area—like Perth, Fremantle, or other WA suburbs. It involves optimising your Google Business Profile, building local citations, earning reviews, and creating location-specific content. Regular SEO (national or international) targets a broader audience without geographic limitations. For businesses with a physical location or those serving specific areas, local SEO is essential for capturing nearby customers who are searching with high purchase intent.

We believe our work should speak for itself. Lock-in contracts often indicate an agency lacks confidence in their ability to deliver ongoing value. At Loaded, we focus on consistently proving our worth through measurable results, transparent reporting, and responsive service. If we’re not delivering value, you shouldn’t be forced to stay. This approach keeps us accountable and ensures we’re always working to earn your continued business rather than relying on contractual obligations.

SEO investment varies significantly based on your industry, competition level, website size, and goals. A local tradie might invest $1,500-$3,000 per month, while a competitive eCommerce site could require $5,000+ monthly. At Loaded, we provide transparent pricing tailored to your specific situation and budget. We’ll assess your needs during a consultation and recommend a strategy that balances investment with realistic expected outcomes. Remember, SEO is an investment that compounds over time—not an expense.

Our monthly reports are designed to be clear and actionable, not just data dumps. You’ll receive organic traffic trends, keyword ranking improvements, technical issues identified and resolved, content performance analysis, backlink growth, conversion tracking, and our planned activities for the coming month. More importantly, we explain what the data means for your business and why certain changes occurred. You’ll always understand what we’re doing, why we’re doing it, and how it’s impacting your bottom line.

No ethical SEO agency can guarantee specific rankings, and anyone who does is being dishonest. Google uses hundreds of ranking factors that constantly evolve, and search results are personalised based on user location, search history, and device. What we can guarantee is that we’ll implement proven strategies following best practices, provide transparent reporting on progress, continuously optimise based on performance data, and work diligently to improve your visibility. Our track record demonstrates consistent success, but guarantees would be misleading.

The rise of AI tools like ChatGPT, Google’s Bard, and Microsoft’s Copilot is fundamentally changing how people search for information. This is why we’ve developed expertise in both traditional SEO and Generative Engine Optimisation (GEO). While traditional search engines remain important, AI platforms are increasingly providing direct answers without users clicking through to websites. Our integrated approach ensures your business appears in both traditional search results and AI-generated responses, future-proofing your online visibility.

In today’s evolving digital landscape, yes. Your customers are using both traditional search engines and AI tools to find information. SEO ensures you’re visible in Google, Bing, and other search engines, while GEO ensures you appear in AI-generated responses. Together, they provide comprehensive coverage across all the ways people search for information online. The good news is that much of the foundational work benefits both strategies, so it’s not about doubling your efforts—it’s about optimising smarter.

If you stop investing in SEO, your competitors won’t. Over time, you’ll see rankings decline, organic traffic decrease, and hard-won visibility disappear. SEO is like maintaining a garden—consistent effort keeps it thriving, but neglect allows weeds (competitors) to take over. That said, good SEO work has lasting value. A well-optimised site with quality content won’t instantly disappear from search results, but without ongoing maintenance and updates, you’ll gradually lose ground.

Absolutely. We frequently help businesses recover from poor SEO work done by previous agencies or in-house teams. Our process starts with a comprehensive audit identifying technical issues, toxic backlinks, content problems, and penalty risks. We’ll provide a clear roadmap for recovery and improvement. Depending on the severity of issues, recovery can take 3-6 months or longer. The good news is that properly fixing problems now prevents ongoing damage and sets a solid foundation for future growth.

We’re not here to oversell or overpromise. Our reputation is built on word-of-mouth referrals from clients who’ve experienced genuine results. We offer no lock-in contracts because we’re confident in our work, take a future-focused approach incorporating both SEO and GEO strategies, maintain complete transparency with clear reporting and honest communication, provide over 21 years of digital marketing experience, and operate with a no-ego attitude—we’re collaborative partners, not know-it-all consultants. We’re also trusted by Perth’s creative agencies who rely on us to handle technical SEO for their clients.

Neither. Older websites often have established domain authority and historical content that can be optimised for improved results. New websites start with a clean slate, allowing us to build proper technical foundations from day one. Each situation has advantages—older sites can see quicker wins from optimising existing content, while new sites benefit from being built correctly from the start without needing to fix past mistakes. Regardless of your website’s age, strategic SEO will improve your visibility and performance.