Get in Touch

What can we do for you?

Web Design SEO Digital Marketing Brand Other

Your information

Submit
  • (08) 6110 1324
    hello@loadedcommunications.com.au
CONTACT
LOADED

A Complete Digital Transformation

As a leading dental practice in Claremont, Bayview Dental has partnered with Loaded Communications to transform their online presence and drive measurable growth across all digital channels.

Loaded began supporting Bayview Dental with Search Engine Optimisation and Search Engine Marketing in 2019. Taking over from one of Perth’s most well-known digital marketing companies, we immediately set to work analysing their existing digital footprint and identifying opportunities for improvement.

The results were remarkable. By implementing data-driven strategies and eliminating wasteful spending, Loaded reduced their digital marketing costs while simultaneously increasing performance significantly. We’re talking over 300% increases in sessions year-on-year,a testament to the power of strategic, well-executed digital marketing.

SEO Strategy & Execution

Technical SEO Improvements

We performed a thorough technical audit of their website, addressing critical issues including site speed optimisation, mobile responsiveness, schema markup implementation, and crawlability improvements. These foundational changes ensured that search engines could properly index and rank their content.

On-Page Optimisation

Every page on the Bayview Dental website was meticulously optimised with targeted keywords, compelling meta descriptions, properly structured heading tags, and relevant internal linking.

GEO Optimisation

As search evolves with AI-powered answers from tools like ChatGPT, Google’s AI Overviews, and other generative engines, we’ve begun implementing GEO strategies alongside traditional SEO. This forward-thinking approach ensures Bayview Dental’s content is structured and formatted to be cited and referenced by AI systems when users ask questions about dental services in Perth. By optimising for both traditional search engines and AI-generated responses, we’re positioning the practice for visibility in the future of search, where patients increasingly rely on conversational AI tools to find healthcare providers and information.

Content Marketing

We developed a content strategy that positioned Bayview Dental as thought leaders in dental health. Regular blog posts, patient resources, and educational content not only improved their search rankings but also provided genuine value to visitors, increasing engagement and trust.

Local SEO Domination

Understanding that dental services are inherently local, we prioritised local SEO strategies. We optimised their Google Business Profile, built citations across relevant directories, encouraged and managed patient reviews, and created location-specific content that helped them dominate local search results for Claremont and surrounding suburbs.

The SEO results have been outstanding, with Bayview Dental now ranking on page one for numerous high-value keywords in the Perth dental market, driving consistent organic traffic and new patient inquiries month after month.

The Organic Numbers

Highly Competitive Keywords in Position #1
25
Organic User Growth over 12 months
215%

Google Ads Campaign Management

While organic search provided long-term sustainable growth, our Google Ads campaigns delivered immediate visibility and patient acquisition. We developed a sophisticated paid search strategy that maximised return on investment.

Keyword Strategy

Through continuous research and refinement, we identified the most cost-effective keywords that attracted patients ready to book appointments. We strategically balanced high-intent commercial keywords with broader awareness terms, creating a funnel that captured patients at every stage of their decision-making journey.

Ad Copy & Extensions

Our compelling ad copy highlighted Bayview Dental’s unique value propositions, experienced practitioners, state-of-the-art technology, convenient location, and comprehensive services. We utilised all available ad extensions including callouts, sitelinks, call extensions, and location extensions to maximise ad real estate and improve click-through rates.

Geographic Targeting

Recognising that patients typically seek dental care close to home or work, we implemented precise geographic targeting, focusing budget on suburbs most likely to convert while excluding areas too far from the practice location.

Conversion Tracking & Optimisation

We implemented robust conversion tracking to measure phone calls, form submissions, and online bookings. This data-driven approach allowed us to continuously optimise campaigns, reallocating budget to top-performing keywords and eliminating wasteful spending.

Performance Results

The Google Ads campaigns consistently deliver a strong return on ad spend, with cost-per-acquisition decreasing over time as we refined our targeting and messaging. The campaigns complement our SEO efforts, ensuring Bayview Dental maintains maximum visibility across search results.

The Ad Numbers

Average Conversion Rate
46.37%
Average Click Rate
8.67 %

Website Redevelopment

After 12 months of optimising their existing website and proving the value of our digital marketing strategies, we built Bayview Dental a completely new WordPress website that pushed SEO and digital marketing gains even further.

The new website features a clean, professional design that reflects the quality of care patients receive at Bayview Dental. We prioritised user experience with intuitive navigation, clear calls-to-action, and a mobile-first approach that ensures perfect functionality across all devices.

Every element of the website was designed with conversion in mind. Prominent appointment booking buttons, click-to-call functionality, contact forms on every service page, and strategically placed social proof elements guide visitors toward becoming patients.

Built on WordPress, the new website provides the Bayview Dental team with an easy-to-use content management system, allowing their team to update information and manage their online presence with minimal technical knowledge.

The new website was built with SEO at its core, incorporating proper URL structures, optimised images with descriptive alt text, comprehensive schema markup, and a logical site architecture that helps both users and search engines understand and navigate the content.

The performance since launch has been impressive, with the new website contributing to continued growth in organic traffic, improved engagement metrics, and higher conversion rates.

Continual Growth

The true measure of digital marketing success is sustained, measurable growth over time. Bayview Dental’s digital performance demonstrates exactly that trajectory.

From the initial 300%+ year-on-year increase in sessions, we’ve maintained strong growth momentum through consistent SEO and GEO efforts, optimised paid campaigns, and strategic content creation. Organic traffic has become the dominant channel, providing sustainable patient acquisition at a fraction of the cost of paid advertising alone.

As we continue managing all things digital for Bayview Dental, our focus remains on sustainable growth, improved efficiency, and maximising return on investment across all channels. The foundation we’ve built, strong SEO presence, efficient paid advertising, engaged email audience, and professional web presence, positions them for continued success in Perth’s competitive dental market.