Get in Touch

What can we do for you?

Web Design SEO Digital Marketing Brand Other

Your information

LOADED

Igniting Success in Perth's Plumbing Industry

When Dylan Nelson founded Ember Plumbing & Gas in 2016, he had a vision to build one of Perth’s leading plumbing companies through exceptional service and competitive pricing. What he needed was a digital partner who could fuel that growth and help Ember stand out in one of Perth’s most competitive service industries.

That’s where Loaded came in.

What started as a website development project quickly evolved into a comprehensive digital marketing partnership that has transformed Ember from a startup into an award-winning business with over 5,400 happy customers, 24,000+ jobs completed, and more than 500 five-star Google reviews.

Loaded’s first task was to design and develop the inaugural Ember Plumbing & Gas website. This wasn’t just about creating an attractive online presence; it was about building a platform that could convert visitors into customers and support aggressive growth in a market dominated by established competitors.

The website was crafted with user experience at its core. Clear service descriptions, transparent pricing, easy booking systems, and prominent calls to action ensured that visitors could quickly understand Ember’s value proposition and take action. The site was optimised for mobile users, recognising that many plumbing searches happen on smartphones during emergencies.

The site elevated Ember’s brand whilst maintaining the conversion-focused functionality that had proven so successful. This highly customised, beautifully designed platform offered an improved user experience and a robust foundation for continued SEO and digital marketing optimisation.

SEO Strategy That Delivers Results

The real story of Ember’s digital success lies in Loaded’s strategic SEO implementation. Within the first three months of Loaded managing their digital marketing, Ember saw a 50% organic increase in both users and page views. But that was just the beginning.

Over the initial two years of the partnership, Loaded delivered a staggering 680% organic increase in daily users and new users. It’s the product of white-hat SEO best practices, strategic content writing, comprehensive site audits, and continuous optimisation.

Now ten years on working together, Loaded’s SEO approach for Ember has created a solid foundation for ongoing performance. So much so paid media is longer required. By targeting high-intent keywords, and service-specific terms, Loaded ensured Ember appeared when potential customers needed plumbing services most.

Regular content creation positioned Ember as an authority in the industry. Blog posts, service pages, and FAQ content addressed common plumbing issues whilst incorporating strategic keywords naturally. Technical SEO improvements enhanced site speed, mobile performance, and crawlability, ensuring search engines could effectively index and rank Ember’s content.

The result? Ember consistently ranks at the top of local search results across Perth, driving a steady stream of qualified leads.

A Partnership That Transformed a Business

Since founding Ember Plumbing & Gas in 2016 we were lucky enough to stumble across Loaded who created our website. Since then we have had a long term relationship with the team who have always met and exceeded our expectations. Thanks to the continual efforts of Heath and the team we now have a team of 14, our SEO, digital marketing and overall online presence is overperforming and our phones have not stopped ringing.

Dylan Nelson, Founder, Ember Plumbing

Full-Circle Digital Marketing

Loaded’s approach to Ember demonstrates the power of full-circle digital marketing. By combining strategic website development, aggressive SEO implementation, and early targeted Google Ads campaigns, all supported by robust analytics, Loaded created a digital ecosystem that consistently delivers new customers.

The ongoing partnership continues to generate value. Loaded’s continuous SEO ensures Ember stays ahead of competitors, adapts to algorithm changes, and captures new opportunities as they emerge. It’s working so well that paid for media is no longer needed to deliver new customers.

Ember Plumbing in Numbers

Keywords in Position 1
35
Keywords on Page 1
450
3 Month Growth in Active Users
680%
Year on Year Growth in Key Events
152 %

Analytics-Driven Optimisation

Loaded’s implementation of comprehensive analytics tracking provided Ember with clear visibility into what was working and where opportunities existed. Call tracking integration revealed which marketing channels drove phone enquiries, whilst conversion tracking showed which campaigns generated the most bookings.

Regular reporting and strategic reviews ensured Ember understood their digital marketing performance and could make informed decisions about budget allocation and strategy. This data-driven approach has been fundamental to Ember’s sustained growth.

Ember’s growth trajectory hasn’t stopped. In 2025, they were named the Australian Small Business Champion for Plumbing Services at the national awards, a testament to the business Dylan has built with digital marketing as a core growth driver.

As Ember continues to grow and evolve, Loaded remains committed to pushing boundaries, exploring new opportunities, and ensuring their digital presence matches their reputation for exceptional service.

If you need a great local Perth plumber, call Dylan and the team at Ember Plumbing for competitive prices and outstanding service. And if you want to replicate this kind of digital marketing success for your business, give Loaded a bell.