QUBE Property – Loaded Communications

Excellence in Property Development

QUBE Property is one of Perth’s most respected and well-known property and land developers, with a proud 30-year history of delivering vibrant communities, residential developments, and investment opportunities across Western Australia. Their philosophy centres on creating developments that truly enhance people’s lives, whether it’s an apartment block, an office tower, industrial land, or an entirely new master-planned community.

When QUBE needed to transform their digital presence to match their reputation for quality and innovation, they turned to Loaded.

Building a Digital Foundation for Growth

Loaded was tasked with creating a comprehensive digital ecosystem for QUBE Property that would showcase their extensive portfolio whilst providing seamless functionality for property seekers and investors. The challenge was to build a platform that could grow alongside QUBE’s evolving projects, whilst maintaining the highest standards of user experience across every touchpoint.

The result was the development of the corporate QUBE Property website, serving as the central hub for QUBE’s operations and brand presence. This flagship site embodies QUBE’s commitment to quality and their philosophy of being “Built to be recommended”, providing visitors with an intuitive journey through their residential projects, commercial assets, and investment opportunities.

A Portfolio of Purpose-Built Estate Websites

Beyond the corporate site, Loaded built seven dedicated land development project websites, each carefully crafted to reflect the unique character and community spirit of individual estates.

These include Apsley Estate, Yarrimbah Heights, and Valencia Estate, alongside Baudin Cove, Maryville Downs, Hammond West, and other developments.

Apsley Estate

Apsley Estate in Mandogalup stands as QUBE’s 1800-lot master-planned community, celebrating the boldness of new beginnings just 25 minutes south of Perth’s CBD. The website captures the pioneering spirit of the estate, where tree-lined streets, natural features, and adventure playgrounds create the perfect environment for families to grow together.

Yarrimbah Heights

Yarrimbah Heights in Bullsbrook offers something entirely different – an elevated lifestyle estate where rolling hills of natural bushland meet thoughtfully positioned two-hectare homesites. The website communicates the estate’s connection to nature and its stunning views across hills and valleys, embodying the tagline “See Forever”. Each page reflects the breath-taking natural beauty and the unique opportunity to create something extraordinary in harmony with the environment.

Valencia Estate

Valencia Estate brings a boutique land development experience to the sought-after suburbs of Wanneroo and Sinagra. The website captures the estate’s inspiration from the area’s rich agricultural heritage and the tranquillity of fruit tree landscapes, presenting a vibrant neighbourhood where lifestyle, nature, and community thrive in harmony.

Runway Property CRM Integration

A critical enhancement across all QUBE websites was the integration of Runway Property CRM, enabling sophisticated and efficient lead management across the entire portfolio. By integrating with Runway Property, QUBE was able to maintain highly accurate, real-time lead generation reporting and tracking across all their developments.

This Runway Property integration simplified lead capture whilst elevating the functionality and reliability of every QUBE website. Property enquiries flow seamlessly from each estate website directly into QUBE’s centralised CRM system, ensuring no opportunity is missed and every potential buyer receives prompt, personalised attention. The integration also enables QUBE’s sales team to track buyer preferences, manage follow-ups, and generate detailed analytics about buyer behaviour across their various developments.