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WAYJO's New Digital Experience

WAYJO (West Australian Youth Jazz Orchestra) has stood at the centre of Australia’s jazz landscape for over forty years, nurturing young artists and shaping the future of the genre. As a not-for-profit organisation, their mission is about more than music, it’s about empowering creative, confident, and adaptable young people.

Loaded was approached to design and build a new website that would serve as the virtual stage for WAYJO’s story, talent, and impact. The brief was clear: create an intuitive, visually engaging platform that puts young musicians, alumni, and supporters front and centre while making it easy to discover events, get involved, and support the organisation.

A fresh digital identity for a beloved institution

We worked closely with the WAYJO team to bring their brand to life online, balancing a sense of heritage with the energy and optimism of youth. The design embraces bold imagery, clear navigation, and a mobile-first approach, ensuring effortless access to events, news, and donation opportunities from any device. Subtle interactive details invite exploration, while a flexible content management system empowers WAYJO to share stories, celebrate alumni, and showcase upcoming talent with ease.

Designed for community engagement

A key focus was making the site a genuine hub for the WAYJO community. We streamlined pathways for joining programs, purchasing tickets, and making donations, helping WAYJO’s supporters connect and contribute with minimal friction. The result is a platform that reflects the vibrancy of Australia’s jazz scene and the organisation’s commitment to the next generation.

“We highly recommend Loaded. After experiencing mixed results from other high profile Search Engine Optimisation providers in the past, Loaded have surpassed all of our expectations with service and importantly results.”

Damian, Owner, Perth Garage Doors, 2023